Branding     Packaging     Social Media     Copywriting

This is a passion project I started as a way to be more intentional in trying to grow my freelance work. When I started, there were 1,993 fonts available through Adobe Creative Cloud. The challenge is to create something with every single one. I’m going alphabetically and not limiting what I create to logos, packaging, etc. That way I can practice making all the types of work I’d love to get hired for someday.

Keep up with the challenge on my instagram.

Adaptive Mono

14/1993 | Designed by: Rodrigo Cavazos from PSY/OPS

The idea for this one came from fellow designer, @_abidesign, and one of her weekly #creativeglowchallenge prompts.

I built this custom wordmark from the bones of Adaptive Mono and had fun with beachy touchpoints.

Aaux Next

1/1993 | Designed by: Neil Summerour from Positype

Most of these challenges start with pouring through the glyph library and picking my favorite characters. In this case, the ‘B’ and ‘g’ were… chef’s kiss.

Acumin

11/1993 | Designed by: Robert Slimbach from Adobe Originals

Been really into non-alcoholic beer lately. And Adobe Dimension.

Adadge Script JF

13/1993 | Designed by: Jason Walcott. From Jukebox

Nothing better than a pun and some Matisse-inspired blobs.

Abolition

4/1993 | Designed by: Mattox Shuler from Fort Foundry

The name of the font actually inspired this one. It (and 2020) got me thinking about things that need abolished. So instead I thought of sports – and my favorite to play, golf.

This fake course was designed by women, but open to all. It asks you to challenge the status quo. That can mean whatever you want it to, but for me, it means elevating women’s athletics. The US Women’s Open was last weekend and the USGA launched a campaign called ‘Women Worth Watching’ – promoting female role models and rallying fans to grow women’s sports. They used a statistic that really puts this disparity in perspective: women’s sports receive just 4% of the overall coverage, despite making up 40% of participants (USGA, golfchannel.com). Let’s change that.