Branding     Print Design     Social Media / Digital Design     Motion & Video

In 2020, Otterbein University launched a new initiative for philanthropic giving – the 1847 Minutes for Otterbein Giving Challenge – with the hopes of appealing to a different crowd (young alumni and current students).

As the lead on this campaign, I created the visual identity (including the logo, typography and color, graphic assets for social media and the GiveCampus platform, and videos). I also taught myself After Effects with the help of tons of Skillshare and Youtube videos. The resulting videos really amped up the “fun” in fundraising and tied the whole campaign together.

The university just wrapped another successful year of the challenge – with more graphics and animations – take a look!